Krispy Kreme tells Minnesota man to stop reselling its donuts

The Krispy Kreme logo appears above its trading post on the floor of the New York Stock Exchange Monday

Twenty-one-year-old Jayson Gonzalez of Champlin, Minnesota, would make weekend runs to a Krispy Kreme store in Clive, Iowa, and pack his vehicle with boxes of doughnuts that he would deliver to customers around the Twin Cities. So, we are happy to work with Jayson as an independent operator to ensure consistent delivery of our high-quality doughnuts to our fans in Minnesota. The deal also includes a 500-dozen doughnut donation when he starts up again.

But less than a week after the St. Paul Pioneer Press reported on his money-making scheme, Gonzalez received a phone call from Krispy Kreme's Nebraska office telling him to stop.

The post explained the company's initial action as a temporary measure to ensure both "product quality and regulatory compliance" in Gonzalez's operation, further explaining that they were concerned for the quality of the doughnuts given how far they had to travel.

Gonzalez reportedly made regular trips to the closest Krispy Kreme location, which happened to be in Iowa, buying up to 100 boxes of donuts each time.

Krispy Kreme-starved Minnesotans hungry for doughnuts were able to get their sugary fix thanks to an enterprising young entrepreneur. He drove almost 300 miles to purchase approximately 100 boxes of Krispy Kreme Doughnuts and re-sold them for $17 to $20.

Krispy Kreme said its primary concern is that the doughnuts Gonzalez sells maintain its "high product quality standards, given the distance and manner in which he is transporting and distributing them".

"I figured it would come eventually, but it arrived early with the surrounding articles", Gonzalez wrote in an October 31 Facebook post on the "Krispy Kreme Run Minnesota" page, which he uses to inform customers of his doughnut hauls.

As a senior studying accounting at Metropolitan State University in St. Paul, Gonzalez had worked out the math perfectly.

Krispy Kreme closed its last store in Minnesota in 2008, the Pioneer Press said.

"We appreciate Jayson's passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education, " the statement read.

But he told his Facebook followers on Thursday that he was told he has to shut down operations.

"I am definitely going to need a bigger vehicle", Gonzalez said in a Facebook post for his business, dubbed Krispy Kreme Run Minnesota.

But the company's snub kicked off a protest on social media, including a hashtag on Twitter calling for a Krispy Kreme boycott.

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