Wendy's Reveals Plan To Launch Breakfast Menu Nationwide In 2020


The launch will provide "incredible growth opportunities", Todd Penegor, president and CEO of The Wendy's Company, said in a statement.

Wendy's announced on Monday that it will make breakfast available system wide in 2020 after only running at 300 of its US locations now.

Wendy's said it will adapt many of its popular items into breakfast fare, so customers will find Frosty cappuccinos, honey butter chicken biscuits and Breakfast Baconators.

The Breakfast Baconator: An egg, six strips of Applewood smoked bacon, a breakfast sausage patty, two slices of American cheese, and swiss cheese hollandaise sauce on a bun. According to WTOP-FM, cold brew coffee is added to the classic Frosty, and the drink comes in vanilla and chocolate flavors.

The Honey Butter Chicken Biscuit is pretty self-explanatory. You can check out my original Wendy's breakfast feature for complete details on breakfast items now available at participating locations.

So far, Wendy's entrance into the breakfast wars is making some investors feel nauseous: The company's stock fell 9% on Tuesday - on pace for its worst day in almost six years.

The morning remains the only growth market for the fast-food industry, according to research group NPD.

The Wendy's Company announced plans Monday to launch its breakfast menu across the U.S.in 2020. "To support its expansion into breakfast, the Company and its franchisees plan to hire approximately 20,000 crew members across the country".

All of this work carries upfront costs.

Moreover, the company expects cash flows from operations of almost $290-$305 million and free cash flow of roughly $215-$225 million. Wendy's plans to give more financial guidance at an October 11 investor meeting.

Wendy's now expects earnings per share, excluding some items, to decline between 3.5 and 6.5 per cent in 2019.



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