Jony Ive to leave Apple and form his own design company

Apple star designer Jony Ive exiting

In his time at Apple, Ive pieced together a team of some of the best creative talent from around the world.

Chief Design Officer Johnny Ive left after more than two decades in the company to launch his own design company.

LoveFrom will borrow from Apple's current roster, bringing designer Marc Newson, who joined Apple in 2014, along with him, according to the Financial Times.

"After almost 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer", Ive said in a statement. In an interview with the Financial Times, Ive said he would work on wearable technology and healthcare as well as various "personal passions". And then came the iPhone, followed by the iPad and the Apple Watch.

It's hard to know if these recent missteps were the result of Ive having too much power within Apple, but there's no doubt that Ive and his team had an enormous influence on the tech industry as a whole: The MacBook Air is the laptop that led to the creation of the ultrabook category, the iPhone still remains the gold standard of smartphones (including the notch that many smartphones makers copied), and the iPad has nearly no real competition in the tablet market. Following former Apple CEO Steve Jobs' death in 2011, he also began managing the design to the software on Apple products. Ive had reported directly to Cook.

After Jobs' death, pundits questioned whether Apple could continue Jobs' pace of new products.

Apple's CEO, Tim Cook declared that Ive's "role in Apple's revival can not be overstated".

But Alan Cannistraro, chief executive of online video discovery platform Rheo who previously worked at Apple for a dozen years, said Apple employees knew Ive had taken on fewer day-to-day design duties in the past several years. Still, it's a shame to see Ive go.

Ive is not leaving Apple immediately but later this year. More recently, he helped complete Apple's new headquarters in Apple Park, California. That sounds pretty insane, especially since the company already has a great designer with Panos Panay. Apple also is launching a credit card in partnership with Goldman Sachs and a mobile gaming subscription service. Whether that could include other consumer electronics companies or other areas of industrial design altogether isn't clear at this stage.



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