Facebook now wants to "study" your phone and pay you for it

Facebook launches new market research app after pulling similar app in January

With the new app, the company promises users it will not "collect user IDs, passwords, or any of the participant's content, such as photos, videos, or messages".

The firm says it'll compensate users for the participation in the app, and limits it to 18 years and older (though it notes ominously that this is at launch.) Facebook's Study app will only be available to people in India and the United States t launch, but the firm will expand its availability over time. They clarified that they will be working with a long-time partner, Applause, to handle the registration, compensation, and customer support. Study will report back to Facebook about the apps that users have on their phones; how much time they spend on those apps; what they do on them, the country they live in, and the type of device they use.

Facebook on Tuesday announced the launch of a market research app called "Study from Facebook". "Study from Facebook" is available only for Android users above 18 years of age in the USA and India. But you still have to qualify, and if you do, the app will then show up in the Play Store like magic. Facebook is not saying how much it will pay participants to share their information. Those who use the study app will be given money for providing to the research.

In any case, one thing the app is sure to do is give Facebook more insight into personal data and use of not only its own services, but others as well.

Facebook may have once been the top downloaded app on mobile phones but with new players like TikTok entering the market, the social networking seems to want to hedge its bets.

"Approaching market research in a responsible way is really important". "We also know that this kind of research must be clear about what people are signing up for, how their information will be collected and used, and how to opt out of the research at any time".

Though, defending the company, a Facebook spokesperson said that they did not review all of the data and what they obtained from the research app has now been deleted. The company has also restricted the release of the app to two of its biggest markets - India and the US. It also plans to remind users that they're still part of the program every so often, and give them the chance to review what they're sending.



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