Burger King launches 'unhappy' meals for those feeling-blue days

MOODY The Burger King boxes focus on a range of different mental states

That's the message Burger King is trying to communicate with a lineup of burger meals focused on "real" moods to help raise awareness about mental health.

For instance, you can order the 'Salty Meal, ' 'Blue Meal, ' or 'DGAF Meal'.

Burger King in the USA has released a new range of meals to fit all of your moods!

As yet, there are only a limited number of Burger King restaurants participating in this promotion, and they're all in the US.

A commercial (see clip below), which debuted on social media Wednesday, shows people - mainly millennials and younger - expressing various states of mind that don't necessarily fall into the "happy" category. They include a Whopper, french fries and a drink.

The ad swaps Burger King's well-known chorus "Have it your way", with "Feel your way", and claims to take an "intimate and raw look into the reality of feeling your way".

The slogan on the boxes is meant to remind customers not everyone is happy all the time.

Mental health is a serious business, but Burger King is addressing the issue with a side of humor.

The Takeout's Allison Shoemaker called the "Real Meal" campaign "Burger King's latest publicity gimmick".

Mental Health America encourages people not to struggle alone with mental illness.

The boxes are different colors, but the meals are the same.

Critics questioned the sincerity of Burger King's efforts in the mental health space beyond creating a trending campaign, particularly in terms of resources for its workers.

They're not available in Australia yet, but hopefully they roll out soon!

The fast food brand has a history of flashy stunts.

It's not unusual for fast food rivals to go after McDonald's in their marketing: McDonald's is the market leader.



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