Netflix confirms that it won’t be part of Apple’s new service

Netflix’s Ted Sarandos Chides Apple & Disney For Being “Very Late” To Streaming

Apple is gearing up for its March 25 event where it'll announce its first ever Apple News subscription service alongside a TV and movie streaming service. But it now wants to sell the service that people use to watch TV as well. "We have chosen not to integrate with their service”, he said".

"Absolutely!" Ted Sarandos said Monday when asked whether his attitude toward the upcoming streaming platforms from Apple, Disney and WarnerMedia is a case of "bring it on".

"We've always had massive competitors", Hastings added.

"We've been competing with 500 channels of cable and penetrated almost every household in the world for a long time", he declared with no small air of dismissal that Netflix could be heading the way of Napster as the new kids on the block begin launching. However, Netflix doesn't really see teaming up with Apple for subscribers as an advantage.

"You do your best job when you have great competitors", he said, but acknowledged that sourcing original content is getting more expensive.

In contrast to a 15% drop in phone sales reported in its most recent quarterly financial results, Apple's services revenue was up 19% in the most recent figures.

While specifics are yet to be revealed, the as-yet-unannounced service is rumoured to incorporate both original content and options for users to subscribe to other services, the report noted.

Onc company that won't be part of Apple's video plans?

Hastings' confirmation follows experts' prediction that Netflix may not be included in Apple's TV service. The company declined to comment on Hastings's comments.

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