Myspace, once the world’s largest social network, has issued an apology following a server migration caused a huge data loss. The once internet heavyweight has left an embarrassing statement on its homepage stating it has lost millions of photos, videos, and audio files.
A message to users says “any photos, videos and audio files” uploaded to Myspace more than three years ago may now be deleted.
Users have been complaining since late last year about missing profile content, with links to music not working on the site. Myspace puts the vast data loss down to a recent server migration.
However, Myspace still maintains a core userbase of musicians who take advantage of a unique feature to support music on a profile.
Myspace’s popularity has collapsed in recent years as other services started to do things better. While Facebook became the social media giant, users started wanting individual services. Myspace was always a mix of features, but users now want music from Spotify and videos from YouTube.
Individual services are now king whether for movies, shopping, betting online, gaming, or reading news. Myspace has felt tired for some time and its declining userbase has reflected that.
Many of those users have been with Myspace for years, with few new users joining the platform in recent years. As a consequence, many long-time users have lost much of the content they held on the website.
"As a result of a server migration project, any photos, videos, and audio files you uploaded more than three years ago may no longer be available on or from Myspace," the firm said in a statement.
"We apologize for the inconvenience."
According to Andy Baio, co-founder of the XOXO Festival, Myspace’s data slip has resulted in up to 50 million tracks by 14 million artists being lost.
Baio is also suspicious of the situation and suggests the loss may not have been accidental.
"Flagrant incompetence may be bad PR, but it still sounds better than 'we can't be bothered with the effort and cost of migrating and hosting 50 million old MP3s'." he wrote.
Myspace is now owned advertising firm Specific Media, which purchased the platform in 2011 for a lowly $35m. In comparison, NewsCorp paid $580 million to acquire Myspace when the site was near its peak in 2005.
Users have been warning Myspace about content issues since 2018. At the time, the company said it was experiencing some problems with songs and videos uploaded over three years ago but did not reference the migration issue.
Myspace promised the problem would be fixed, although did not commit to a date. It seems no fix was ever incoming, and the company now says, “there is no way to recover the lost data.”
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