Facebook, Instagram and WhatsApp to MERGE in bombshell new plans

Now we know why WhatsApp’s founders quit, and it’s not good news!

Zuckerberg also pointed out that advertising to specific groups existed well before the internet, "Online advertising allows much more precise targeting and therefore more-relevant ads", he added. Instead, he is planning on unifying the underlying infrastructure across the three platforms.

The project is not thought to involve creating a new messaging app, but could allow Facebook users to message people who only have a WhatsApp account, as the services would run on the same technology.

It is understood in order to complete the process, Facebook staff are having to "reconfigure" how Messenger, WhatsApp and Instagram's chatting clients work on a fundamental basis. Apparently, Zuckerberg wants to not only make the backend more cohesive for products including WhatsApp, Instagram and Facebook Messenger.

In a statement to the NYT, Facebook said it was working to provide users with "messaging experiences" that were "fast, simple, reliable and private".

Facebook has revealed that it plans to merge WhatsApp, Instagram and Messenger together in a bid to make it "easier to reach friends and family".

As a result of this artificial inflation of user numbers, Facebook has been systematically overcharging companies for the ads they place on the social media monopoly's network, Greenspan's report claims.

Facebook in November 2018 also said it had removed 85 accounts on Instagram and 30 on Facebook that the company feared were linked to Russian operatives and were covertly orchestrating online activity on the eve of the USA midterm elections. "And when we asked people for permission to use this information to improve their ads as part of our compliance with the European Union's General Data Protection Regulation, the vast majority agreed because they prefer more relevant ads", he clarified in the opinion piece.

For Facebook, the changes provide a better chance at making money from Instagram and WhatsApp, which now generate little revenue even though they have vast numbers of users.

From a strictly technical perspective, combining the backends of each app is a practical move.

In what has now become a familiar tone from the CEO, Zuckerberg tells us the common questions and concerns he gets from users about Facebook's model, in his words, and the answers he has to offer, all in a bid to "explain the principles of how we operate". He originally promised both companies would remain independent and separate from Facebook, however, he has reportedly increased his influence over the companies in recent years. But the apps have experienced shakeups as of late. WhatsApp's steadfast support of the privacy-focused feature was a major source of conflict between Facebook CEO Mark Zuckerberg and WhatsApp's co-founders Brian Action and Jan Koum.

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