'Bird Box' Challenge Causes Netflix to Issue Warning

Gary in Bird Box drawing the creatures

People have been absolutely obsessed with one of the latest thriller films to hit Netflix, Bird Box. Social media users are posting photos and videos of themselves wearing blindfolds.

"Can't believe I have to say this" - we can't either - "but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE", Netflix tweeted on Wednesday.

The premise of the film is that mysterious creatures start showing up around the world, and the very sight of them makes people kill themselves.

Bird Box is a post-apocalyptic movie where a family has to go on a risky journey completely blindfolded to avoid getting killed by a unsafe monster that captures you through eyesight.

Most of the videos end up with people crashing or falling. Survivors must wear blindfolds or be exposed to supernatural entities that embody their deepest fears and drive them to suicide.

Birdbox was released on Netflix at the end of December, and it quickly became the platform's most-watched movie in its first seven days.

We've made a decision to present you with this version of the soundtrack record that represents what bird box is to us. However, much like other viral challenges like Tide Pod challenge and the "In My Feelings" challenge, Netflix has issued a warning to fans, reminding them it's a new year and no one wants you in the hospital because of an Internet meme.

A quick social search of #BirdBoxChallenge shows people attempting a variety of things while blindfolded, including cooking, gathering firewood, and packing boxes.

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