7-Year-Old Toy Reviewer Tops Forbes' Highest-Paid YouTubers

Article Image 7-Year-Old Toy Reviewer is YouTube's Highest Earning Star Made $22M

Ryan is not your average seven-year-old - he earned an estimated $22 million (around €19.2 million) in a year, according to Forbes' list of Highest-Paid YouTube Stars 2018.

An eight-year-old American boy who reviews children's toys online has been named as the world's highest earning YouTube creator. The YouTube star's channel was set up by his parents in March 2015, and his videos now have a total of 26 billion views.

What do you think of the rise of young YouTube stars making tens of millions of dollars? "But as for Ryan, 'he's got enough money for 100 lifetimes", says Chas Lacaillade, the founder and CEO of Bottle Rocket Management, which represents many unboxers, in a Forbes report.

It's understood almost all of the mini-millionaire's money came from pre-roll advertising, with Forbes explaining "when views go up, so do these automated ad dollars".

Ryan ToysReview started out slowly until a July 2015 video went viral.

Forbes measured pre-tax earnings from June 1, 2017 to June 1, 2018, without deducting fees for agents, managers and lawyers.

"I'm entertaining, and I'm amusing", he told NBC recently. The remainder is from sponsored posts, which is usually a top revenue generator for other YouTubers. Forbes said because he is a minor, 15 per cent of Ryan's earnings are funneled into a "Coogan account" which is protected until he becomes a legal adult. This video has garnered 935 million views, and the channel has a combined 26 billion views, according to Forbes.

While the video goon has dropped down to the 10th spot on the list - after coming in at No. 4 in 2017 - his earnings have stayed surprisingly constant, with Paul bringing in $14.5 million this year, compared to $12.5 million one year ago.

But he still earned nearly $20m, three million more than in 2017.

The top five was rounded out by make-up artist Jeffree Star, who made £14.1 million.



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