YouTube and MGM Debut Over 100 Movies Streaming for Free

YouTube and popcorn

As AdAge reports, YouTube made a decision to introduce free, ad-supported movie streams because it's what users want, with Rohit Dhawan, director of product management at YouTube, stating "We saw this opportunity based on user demand, beyond just offering paid movies".

There are only about 100 movies available right now, AdAge reported, but the selection is expected to expand. Since quietly sliding the free option into their "movie" section last October, they've added popular but cheap titles like The Terminator, Rocky, Legally Blonde, Zookeeper and Agent Cody Banks. The revenue generated will be split with the movie studios who agree to allow their movies to be offered using this free format.

YouTube added that it will eventually add functionality for advertisers to sponsor individual movies and deliver users complimentary views and exclusive screenings.

YouTube Director of Product Management Rohit Dhawan says that they're still experimenting.

With little fanfare, YouTube started streaming popular ad-supported movies for free. Walmart's streaming service Vudu, as well as Tubi, offer their own selection of free films.

YouTube has about 1.9 billion users per month and according to recent stats released by the site, with nearly 20 per cent users accessing the online streaming platform via smart TVs.

This development comes at a time when people are increasingly watching YouTube and other streaming services on smart TVs-almost 20 percent of YouTube videos are watched on TV sets, according to AdAge.



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