Red Dead Redemption 2 is the biggest entertainment launch of 2018

Take-Two's 'Red Dead Redemption 2' Has Blockbuster Release Weekend

Red Dead Redemption 2 is galloping into the record books thanks to its three-day haul of $725 million, which represents the single-biggest sales weekend enjoyed by any brand in any medium in entertainment history.

The critically acclaimed cowboy caper pulled in an eye-watering $725 million globally in its first three days on sale across PlayStation 4 and Xbox One.

Biggest opening weekend in retail sell-through across all entertainment releases.

When "Red Dead Redemption 2" was announced some time ago it was a sure thing it would make piles of cash. See our thoughts on a potential PC release of Red Dead Redemption 2 below. It's all wrapped up in an immaculate presentation, told over dozens of hours and adventures that leads to an inevitable conclusion: "Red Dead Redemption 2 raises the bar for the sandbox genre and stands tall as the definitive western game of this or any other generation". "The important part for investors is how this game now looks poised to generate high margin revenue for the next four or five years".

Baird's Colin Sebastian said the initial sales results raises the likelihood Take-Two will beat his Red Dead Redemption 2 unit estimates for fiscal 2019, according to a note sent to clients on Tuesday.

The sequel to 2010's original (or the closing of a trilogy if you count Red Dead Revolver), Rockstar have gone all out creating one of the most stunning, lifelike, realistic and shockingly visceral depictions of the wild west in entertainment history.

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