As for the payload, the Zhuque-1 rocket was carrying a satellite for state-owned news network CCTV.
After nominal first and second stages, the ZQ-1 rocket failed to reach orbit as something went wrong with the final of the three-stage rocket.
China is the third country in the world (after the United States and Russia) to have a private company capable of independently developing liquid-oxygen/methane engines for its rockets. The company, Landscape, has been encouraged by the government which provided it with a licence to develop and launch carrier rockets. ZQ-1 - three-stage rocket with a diameter of 1.35 m and a length of 19 meters.
"Cowling separation was normal but something abnormal happened after the second stage", the company said in a statement, without providing any further details of the incident.
"We still believe that building rockets is the right strategy for the company. We will carry on with our dream for the vast space".
The 62-foot tall, red-and-white ZQ-1 rocket lifted off from the national launching site on October 27 from the Jiuquan in north-central China around 4 pm local time.
Landspace was established in Beijing the same year and now also has a manufacturing base in Huzhou, east China's Zhejiang province.
It is not clear if the company's failure will have an impact on its plans to launch a taller two stage rocket, Zhuque-2, in 2020.
President Xi Jingping said China could become a "space flight superpower" with a manned space station in orbit by 2022.
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