In an effort to grow transparency, Facebook launched the report that shows the amount of money that was put towards Facebook advertisements from May 2018 to October 20th of this year. Facebook's analysis shows as the midterm elections approached, numerous top spenders were high-profile candidates such as Rep. Beto O'Rourte in Texas and well-known advocacy groups like Planned Parenthood. Scott Walker (R - WI Governor) and Beto O'Rourke (D - TX Senate) have already posted, and Facebook expects more candidates to jump in shortly.
In a blog post, Facebook product manager, Arti Kulkarni said, "We're introducing the Ad Archive Report for ads in the United States related to politics and issues of national importance". Ted Cruz in Texas this election cycle; smashing records and outpacing the GOP legislator by a two-to-one margin.
A whopping $256 million has been spent on more than 1.6 million ads since May, according to the archive.
O'Rourke ended the period with a healthy cash-on-hand advantage over Cruz, $10.3 million to $6.7 million. Still, Inside Elections with Nathan L. Gonzales rates the race Likely Republican. Other big spenders include Trump's "Make America Great Again Committee"-which has spent $3 million on more than 50,000 ads since May-and ExxonMobile, which has spent almost $2 million on 1,758 ads during the last six months". The company has brought in new rules for political ad-buyers in light of the 2016 election campaign, when Russian operatives targeted Americans with political ads. Kaiser Health News has reported that the dialysis industry has contributed more than $104 million to defeat the measure, which would cap dialysis clinic profits at 115% of the costs of patient care. They include Concealed Online, which sells a service allowing users to apply for a concealed carry permit online, and shares an address with Premier Business Centers, a service offering co-working space and virtual offices.