Amazon aims to make Alexa assistant bigger part of users' lives

The Most Important Hardware Announcements From Today's Amazon Event

Now that we have an Alexa enabled device for our living room, bedroom, and kitchen, Amazon decided it's time to bring one in the auto too. So you can ask Alexa to add a minute extra to the presets if that's how you want to cook. Whatever you plug into the Smart Plug thereby has power controlled by the Smart Plug, which is controlled by Alexa.

Once connected, the device works like any other Amazon product running Alexa and drivers can issue commands hands-free while driving.

- Beer, pets and music - Alexa is even developing a personality, complete with a favorite pet or beer.

Straight out of a Jetsons episode, this new Microwave comes with support for Alexa and as such, can "reheat your coffee" or help you prepare your midnight snack, all using voice commands. But, in a blog post they did mention that the rollout will begin later this year. People don't need to be home to do this, either, as they can control their outlets using the Alexa app on their phones or tablets.

Amazon has updated the Echo range of smart home speakers.

Amazon recently passed the 20,000 mark for smart home devices made by the Seattle-based company or partners. The new Echo Dot has the same old pricing of $49.99.

Then comes the Echo Link network streamer (US$199) that gives us an analogue output of the twin RCA variety for direct connection to an amplifier and - crucially - TOSLINK and coaxial digital audio outputs for connection to a suitably-equipped DAC.

As for WiFi Simple Setup, this one's easy: If one device already has your wifi credential stored, it'll pass them along to other compatible smart devices when you plug them in. The Echo Wall Clock means you won't have to worry about the switch to daylight savings time again, Limp said. "As we imagine a future that has thousands of these devices in your home, this is going to become absolutely essential". Google, Apple, Amazon, and Samsung, all have thrown in their hats in the ring in the hope of emerging as the leader in a space that many believe will define the convergence between humankind and technology in the coming decades.

Good news for makers of personal home assistants, but even with Google Home and Alexa, it seems most people aren't yet willing to fully embrace their potential.

The all-new Echo Show is a new design with an upgraded speaker and a bigger 10-inch HD display. Take Carolina Milanesi, for example, an analyst at Creative Strategies Inc, who believes that while Amazon is "aware of possibly just putting too much out there... this is still a very new market".

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