Apple unveils the iPhone XR, a $749 budget smartphone

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The latest iPhone models are just getting more expensive.

The iPhone Xs, Xs Max and Xr are all variations on the iPhone X. The Xs is the same size, the Xs Max is larger and the Xr is larger than the original, but has a lower quality LCD screen than the OLED screens on the other options.

We'll let you know how it feels when we review the phone. Up until now, leaks from industry insiders have suggested that we could be expecting three new models, with one being the successor to iPhone 8, expected to be called the iPhone 9.

In addition to the new XS and XS MAX, Apple has also announced the new iPhone XR, the latest budget iPhone that still packs a mean punch.

Apple has announced a more affordable new entry in its new iPhone range, the iPhone Xr. Each phone gets two 12-megapixel cameras, one a wide-angle and the other a telephoto lens, with a variety of modes and effects. Xs Max is offered at £1,099, £1,249 and £1,449 price that is PKR 175,000, 200,000 and 230,000 respectively.

Now the fact that the iPhone 6s was removed from Apple's online store is certainly no surprise given that the device is now about three years old.

Apple also launched an updated version of it smart watch.

The iPhone Xs starts at $999 and will be available for pre-order on September 14. But that's about R4,000 less than the starting price for the XS, and XR comes with a bigger screen.

Although it didn't sell quite as analysts anticipated, the iPhone X still emerged as the most popular in Apple's line-up, according to Cook.

With the launch of the iPhone XS, Apple also advances some existing features, such as making face recognition operate faster than before, with the phone's TrueDepth perception in its front camera. It will feature a 6.1-inch LCD display with an "edge-to-edge" and "top-to-bottom" screen, thus limiting its bezel size.

An attendee demonstrates the Apple Inc. iPhone XS Max smartphone during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018.

And Apple didn't stop at one iPhone this year: you'll have to choose between the Xs, the Xs Max (the Xs' bigger brother) and the confusingly named iPhone XR - a cheaper option if you don't fancy dipping into your rainy-day fund.

The iPhone XS and XS Max will be available to pre-order on Friday September 14, and ship Friday September 21 in the USA and other countries. The screen supports tap to wake feature and Apple True Tone technology, which uses six-channel light sensor to subtly adjusts the white balance onscreen to match the colour temperature of the surrounding light.

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