New Apple Watch has life-saving features

Our clearest look yet at the Apple Watch Series 4

However, Apple CEO Tim Cook referred to Apple Watch sales in 2016 as "off-the-charts" and sales during the 2017 holiday season as record-breaking.

The strategy has been successful, helping Apple's stock up more than 30 pct this year and making it the first publicly traded USA company to hit a market value of more than $1 trillion. That's a 64-bit Dual-Core processor, designed by Apple to be up to 2x faster than its predecessor. A gold stainless steel is a new finish coming to the Apple Watch Series 4. "It all starts with a stunning new display", said Williams. Apple has designed some new watchOS faces that can display as many as eight "complications" at once, including combinations of different time zones, pictures of close friends or family that users can tap to quickly message, watchOS' activity rings, music, heart rate, air quality, UV index, weather, and much more. The device's digital crown on the side has a new haptic feedback feature to make it feel like a better wheel.

Apple, meanwhile, made health a centerpiece of its Apple Watch 4 announcement: It highlighted features including fall detection and heart rate monitoring, among other features.

The Apple Watch Series 4 will be available directly from Apple, either at brick-and-mortar Apple Store locations or online.

It's worth emphasizing that Apple isn't just using fancy names for fluffy features here, either.

The company announced Wednesday received Food and Drug Administration clearance to market its latest Apple Watch, which is capable of conducting an electrocardiogram to measure heart rhythm.

The iPhone Xs Max's display size is 26 percent larger than the previous largest iPhone display, marking the largest increase in screen size since 2014, wrote analyst Gene Munster of Loup Ventures in a note. No one wants a giant watch, after all. Williams cautioned that Apple would not be able to detect every instance, but said "we believe this will help a lot of people who didn't know they had an issue".

Apple's new smartwatches would also feature automatic accident detection for the first time, Mr Williams said, and had been created to measure the difference between a user slipping, tripping, and falling. If you fall over, you'll get a notification asking if you need to call for assistance. You can set it up to automatically call emergency services and contact your loved ones.

The Apple Watch Series 4 features the same 18-hour battery life as previous-generation devices, despite the collection of new features.

But here's the thing: as cool as it may be, the Apple Watch Series 4 is also pricey. Pricing starts at $399 for the Global Positioning System version and $499 for a version with LTE connectivity.

U.S. Cellular has announced that pre-orders for the Series 4 will start on September 14 on its online store and area U.S. Cellular stores.

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