Amazon's Prime Day is off to a red hot start, despite glitches

Prime Day may be over but the deals are still good

Prime Day also usually helps boost the number of Prime memberships. The deals are strictly for Prime members, but even if you're not a subscriber, you can probably get a free trial month here to take advantage of the deals.

A company spokesperson said: "Amazon has invested over 15 billion Euro across Europe and have created over 65,000 permanent jobs since 2010 and provides a safe and positive workplace with competitive pay and benefits from day one".

Prime Day 2018 is here! To push its subscription programme in all its markets, Amazon announced a heavily-advertised Prime Day sale on 16 July that was extended by 12 hours. We have reached out to Amazon and will update this story should we receive comment. The technical glitch did not seem to deter sales, however, and none of the sellers Inc. spoke to experienced any significant decline.

How long does the Amazon Prime day last?

When can shoppers enjoy the Prime Day 2018 sale?

Right now, with Prime just beginning, the early focus has been on how Amazon has lowered its Echo ($69), Fire 7 ($29) and Kindle ($49) devices to all-time low prices. "Prime Day has turned into a huge opportunity for all online retailers", said Taylor Schreiner, director of Adobe Digital Insights. As it relates to item sales, however, a 5 percent chunk is not insignificant considering the many different categories on Amazon. "And photos of employees' pups successfully mitigated some of the negative sentiment around the online retailer's site difficulties". This year Prime Day starts at midday PT (3pm ET) on July 16.

Prime Day was the biggest event ever for Echo devices with screens, Echo Show and Echo Spot. As this is an Amazon-based interface it also does mean the TV set comes with Alexa so users can make use of the remote control to issue voice commands to the TV, as well as get feedback on questions asked, and control compatible smart home products. Amazon's Prime Day bargains includes the Kindle Paperwhite E-reader priced at $79.99 rather than the regular price of $119.99.

'Many are shopping successfully - in the first hour of Prime Day in the U.S., customers have ordered more items compared to the first hour previous year. And Kodali said Amazon has plenty of time to salvage the day.

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