The three childhood companions - Ryker Gamble, Alexey Lyakh and Megan Scraper - had joined friends on an outing to 335-meter-high (1,100-foot) Shannon Falls, 50 kilometers (30 miles) from the Pacific coast city of Vancouver, British Columbia.
High On Life is described as a clothing and outdoor adventure company whose members are known for creating lively travelvideo from all over the world.
It has now launched a memorial fund via GoFundMe for the deceased trio.
"Every year seems to be busier and busier", he said.
They added that teams had "worked throughout the day to complete the complex recovery of all three people from Shannon Falls" and that the file had been given to the coroner's office.
RCMP said they were able to confirm the location using cameras and a crew member who managed to reach the pool.
A two-day search and rescue operation in the unsafe waters eventually turned into a recovery mission to retrieve their bodies. Scraper slipped and fell, and both Lyakh and Gamble attempted to save her, but all three were swept away.
The Vancouver Sun reports that the trio trekked up Shannon Falls-the third highest waterfall in British Columbia-and went into one of the pool systems to swim. Sascha Banks in a statement.
The hikers' identities haven't been released, but police confirmed they were all in their 20s or early 30s, and they were all B.C. residents.
"We travel around the world for a living and make fun and adventurous videos!" the group wrote on their Facebook page. They fell the equivalent of 10 stories, officials said.
Squamish Mayor Patricia Heintzman said in an interview she hoped the increasing numbers of people visiting the backcountry would come prepared.
On July 3 at 11:55 a.m. Squamish RCMP received a call from B.C. ambulance regarding the three people involved. But in light of this tragedy, the RCMP and Squamish SAR are reminding the public that the pool systems and hard to reach areas can pose a serious risk.
Willcox said he's never heard of someone being swept over the falls, but there have been previous incidents where people and dogs had to be rescued after falling on the slippery rocks.
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