Netflix is testing a new 'Ultra' tier of service

Netflix might be on the verge of launching its most expensive plan ever

For other people, the change left the number of simultaneous streams the same for each current tier, but Ultra was the only option for those wishing to take advantage of High Dynamic Range (HDR) content-a move those with HDR TVs will argue is even worse.

As first noted on Tuesday by the Italian blog Tutto Android, some users in Europe are seeing a new price tier called "Ultra" that, as the name partially indicates, allows users to simultaneously run Ultra HD video and audio across four devices.

It's emerged that Netflix is testing a new high-end Ultra Tier to a select group of customers in Europe. The rollout seems to be ongoing - earlier today, Netflix's German site showed different prices (€16.99 vs. €19.99) depending on which browser was being used.

Netflix is considering introducing a new and more expensive ‘Ultra plan that would be required to stream content in HDR video quality, according to CNET.

"Not everyone will see this test and we may not ever offer specific elements included in the test to our members". Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries. Would another price hike encourage you to send the streaming giant packing? Below you see pricing for Germany. Well, it looks like Netflix is testing new stream limitations on Netflix accounts.

Netflix appears on the verge of creating a new, higher priced tier of service. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", a company spokesperson told Newsweek in a statement on Wednesday. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

In addition, in some trial locations, Premium subscribers have had the number of concurrent devices able to view Netflix halved.

How much a month are you willing to pay for Netflix?



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