YouTube Music: Google's new, free Spotify rival

Australia among first five countries to get new You Tube Music service next week

YouTube's new music subscription service, a potential competitor to Spotify, will launch on Tuesday, May 22.

Those who pay $7.99 today - as a result of being grandfathered in from a past service - will get to retain that pricing going forward and get access to YouTube Premium.

YouTube Music initially launches only in five markets, the US, Australia, New Zealand, Mexico and South Korea. It's all a little confusing, especially since Google already maintains a subscription music streaming service called Google Play Music, so we're here to offer some clarity on what's happening.

We've been expecting Google's YouTube music and Play Music services to merge for some time now and next week Google will take a major step in that direction. YouTube Premium will be an ad-free service and it will combine YouTube Music with YouTube Originals allowing users to background-play and download millions of videos from YouTube.

The free, ad-supported version of the music service will be available along with an ad-free subscription membership at $9.99 per month. The company is also replacing its YouTube Red premium video service with a new, all-encompassing YouTube Premium.

YouTube Music will launch with a new mobile app and desktop player, and use Google's intelligence to power advanced search capabilities and an aggregation of different song versions you may not find elsewhere. What you want to focus on is YouTube Music and YouTube Premium.

YouTube announced it will debut a new music streaming service, competing against platforms like Spotify and Apple Music. YouTube Music is now the brand.

Roman further explained that YouTube Music will feature a personalised home screen that can provide recommendations based on users' streaming history.

The primary improvements over the Play Music app are the inclusion of official music videos and scores of unofficial remixes of prominent songs. YouTube Premium will still offer ad-free YouTube and access to original content. Google promises it's "coming soon" to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the UK. Also, this suggests that YouTube Red is also changing.



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