FDA cracking down on trendy JUUL e-cigs that appeal to youths

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The regulator said it had issued 40 warning letters to retailers, including multiple 7-Eleven stores, for violations regarding illegal sales of Juul products after uncovering violations through compliance checks since the beginning of March. Parents, teachers and principals say they are struggling to control the booming trend.

The FDA asked Juul to turn over documents related to its marketing tactics, how its product affects health and any research it's done on use among young people.

JUUL Labs CEO Kevin Burns said he hopes his company can help over 1 billion smokers across the globe switch to a healthier alternative. "The FDA wants to know what kind of research the company has on how kids might use their product, including whether certain product design features of the USB-charged device appeal to youth and whether different ingredients might be aimed at kids", Matt Novak writes for Gizmodo.

"We already have in place programs to prevent and, if necessary, identify and act upon these violations at retail and online marketplaces, and we will announce additional measures in the coming days", the statement from JUUL said. Juul Labs says it monitors retailers to ensure they are following the law.

JUUL Labs has seen significant success in its efforts to enable adult smokers to transition from cigarettes and also recognizes that young people have become aware of and gained access to its products.

Yesterday, the U.S. Food and Drug Administration Commissioner Scott Gottlieb announced a new initiative called the Youth Tobacco Prevention Plan.

In the letter, Durbin and 10 other senators said the company's vaping device and flavored nicotine cartridges, Juul pods, are "undermining" the nation's efforts to reduce youth tobacco use.

Conley said having Miller, the Iowa attorney general, involved, "should send a signal to genuine public-health advocates that Juul is very serious about preventing youth access to its products". Federal law sets the age at 18, though some states have higher requirements. "We see the possibility for products like e-cigarettes and other novel forms of nicotine-delivery to provide a potentially less harmful alternative for now addicted individual adult smokers who still want to get access to satisfying levels of nicotine without numerous harmful effects that come with the combustion of tobacco".

Taking steps to foreclose online sales of JUUL to minors.

Juul says minors should not use any nicotine product, including their own. The company's website is meant to only sell to customers ages 21 and up.

"Our high school seniors are vaping at a rate 31% higher than the national norm", said Whitsett.

Lawmakers have been pressuring the FDA to take a harder look at the role of vaporizers and electronic cigarettes, as the US slashes smoking rates.

However, Matt Myers, chairman of the Campaign for Tobacco-Free Kids, said the steps being taken by Juul "are not a substitute for effective FDA regulation. history has shown over and over again that voluntary actions by tobacco manufacturers doesn't work".

Gottlieb said the new steps do not represent a change from the continuum-of-risk strategy announced in July that has a role for e-cigs and other innovative nicotine-reduction products to help adult smokers to quit traditional cigarettes.

In 2016, the FDA asserted the right to regulate e-cigarettes as tobacco products.

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