Google to discontinue popular service

Google Ending URL Shortener Support In Favor Of Dynamic Links

New and anonymous users can not use goo.gl console to shorten their links starting from April 13th, while old users get an extension for a year.

Google is shutting down its URL Shortener service goo.gl, which was unveiled in 2009.

Google has recommended that all goo.gl users migrate to another URL shortening service by the time March 30 swings around, which could be a daunting prospect for those who've been loyal to the platform since its inception. Don't panic, though: shortened links will continue to redirect after access to the console is shut off. He notes that Google is refocusing its efforts by replacing it with Firebase Dynamic Links (FDL), which allow users to specific locations in iOS, Android or web apps. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that.

Google will be complete depreciating the URL shorter tool from the next year. However, Android Police pointed out that FDLs shouldn't technically be referred to as the replacement of goo.gl short links. As we look towards the future, we're excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the app installation process. The existing users of goo.gl console can manage all their short links and their analytics through the goo.gl console during until March 30, 2019.

Google is going this route to encourage developers to use Firebase Dynamic Links - the new link formats that let app and website developers to use one link for many destinations based exclusively on context.

The search giant is now encouraging users to use FDL or other services like Bitly and Ow.ly to create new short links. After this period, all links will continue to redirect.

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