Genesis Evolving as a Luxury Brand With First-Ever Concept: Essentia

Genesis Essentia Concept is an EV GT to put Tesla to shame

Genesis says the Essentia isn't just a design concept, but a taste of what the future might bring in terms of performance.

Specifications are scarce. Genesis says only that the battery pack is housed in the car's center tunnel, that propulsion entails multiple electric motors, and that the Essentia is capable of sprinting to 60 miles per hour in 3.0 seconds.

"We understand our obligation as a luxury auto manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle", explained Manfred Fitzgerald, Global Head of the Genesis Brand. Genesis has used the quad lights debuted in the GV80 concept and grafted it to perfection in the Essentia Concept.

The design of the Genesis Essentia concept, on the other hand, is a very successful one and was made with the know-how of Luc Donckerwolke, a renowned designer who became known for his job at Bentley and Lamborghini. The hood is transparent so we can see the carbon fiber chassis and pushrod suspension. The vents flanking it are functional, too: they act as air curtains, to streamline airflow around the front corners of the auto. Functional air outlets located just behind the front wheels reduce pressure buildup and contribute to reduced drag. The anti-wedge parabolic line gracefully runs along the shoulder line of Essentia until it meets the muscular rear wheel arches. Plus, it gets more brownie points for its butterfly doors. To get those doors open the vehicle uses biometric fingerprint and facial recognition scanners to make sure you're the driver. Genesis didn't release specifics on the range, power, or charging time of the motor, since this is a pure concept not slated for production.

Inside the auto, Genesis designers have opted for a "mixed-material approach" inspired by classic colors and "high fashion". Cognac leather seats with chevron quilting envelops the driver and passengers in true cockpit fashion. The front and rear seat belt slots are composed of glass pearl finished and treated aluminum and polished aluminum.

A widescreen display dominates the cockpit, apart from an eight-inch digital instrument cluster greeting the driver. The battery pack itself is housed low down in a central tunnel in the monocoque, rather than underneath the passengers. This novel approach enabled the designers to maintain the luxury's car's low profile and 50-inch roofline. With an estimated 0-to-100kmph time of 3 seconds, Essentia is truly quick on the track.



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