Snapchat stock plummets after Chrissy Teigen announces departure from the app

Chrissy Teigen quits Snapchat after ad shames domestic abuse victims

Teigen is just the latest celebrity to speak out against Snapchat.

In a tweet to her almost 10 million followers, she cited Snap's much-maligned redesign and a controversial ad that made light of domestic violence as reasons behind her departure.

On Saturday, the 32-year-old model took to Twitter to reveal that she is no longer using the social media app following the bad update and controversial Rihanna and Chris Brown poll!

Users were outraged earlier this month (Mar18) after they were shown an advert for mobile phone game Would You Rather asking if they would "rather slap Rihanna or punch Chris Brown", a reference to the Umbrella singer's 2009 assault at the hands of her then-boyfriend.

Chrissy Teigen made a decision to leave Snapchat over the weekend and told fans that she is no longer using the platform.

Rihanna attacked Snapchat over it on Instagram. "I can only think of one person who would do this. but I cannot say. but she....is the worst". Rihanna, too, agreed. The star took to social media to express her disapproval over the ad.

Now SNAPCHAT I know you already know you ain't my fav app out there! "This isn't about my personal feelings, cause I don't have much of them...but all the women, children, and men that have been victims of DV in the past and especially the ones who haven't made it out yet...you let us know!"

Soon after, many Snapchat users declared that they were going to delete their accounts. "Shame on you. Throw the whole app-oligy away". The stock lost close to $1 billion in market value as a result.

Rihanna's response came just a few weeks after Kylie Jenner publicly criticized the app.

The expectant mother who constantly shares updates on he adorable daughter, her pregnancy, her hubby, John Legend, and her love of food on social media recently revealed that she's quitting Snapchat for more reasons than one. Only time will tell.

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