Serena Williams reaches semis in NY ahead of WTA Tour return

Tennis Seles backs Serena Williams to be a grand slam contender in 2018

Williams, 36, will return to the WTA Tour this week at Indian Wells after giving birth in September and is eager to break Margaret Court's record of 24 major singles crowns.

"When you have a child, that's an emotional component that you've never experienced before", Evert said.

On an Oscars night that was powered by women, a new Nike ad that debuted during the broadcast featured tennis superstar Serena Williams telling how she overcame the cries of her detractors to find success. "Once I was asked by my coach, Pat (Cash), if I was going to be available around that time, I said, 'Yeah, I'll make myself available.' So it didn't take much thinking".

Williams is determined to stage her resurgence to the game, though she concedes that navigating her path once more after parental duties befell her is not easy.

And she has admitted the road back to the court has been a tough one. Over the past several years, Williams and her sister, Venus Williams, have become active philanthropists, focusing on bringing about equity through education and supporting the victims of violence. "It would be so fun - the help that we could do, and the awareness and the athletes and the incredible players that would come out of Africa would just be unbelievable".

Known for her two-handed backhand and returning almost every ball, Evert recently partnered with Osteo Bi-Flex to help keep up with the 14-year-olds on her practice courts. But for Federer, chasing down Serena's number is not a primary goal.

Evert marvels at his "frame of mind" and relatively injury-free career. Roger wins a lot of free points off his serve, he has shorter rallies, he glides to the ball, he doesn't muscle anything.

"He's so endearing. When he cried (after the win), I think the whole world cried along with him". A year ago this week is when we got "This Is Us", created for the brand in Turkey, and "What Are Little Girls Made Of?" from Russian Federation, two ads that took aim at outdated cultural norms. Maybe on clay [because] it's her weakest surface. "She can still have a great year".

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