BT Group To Show Premier League Matches For Further Three Years

The Premier League's has enjoyed steep rights inflation in the past

On Tuesday, the Premier League announced that it had agreed a £4.5 billion deal with both Sky and BT for the sale of United Kingdom broadcasting rights for a total of 160 Premier League matches during the forthcoming 2019/20, 20/21 and 21/22 football seasons.

BT Sport will continue to show games at 5.30 pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019.

There is even concern that if the current top six do not get their way, they will refuse to allow their television rights to be sold collectively when the United Kingdom deal next comes up for renewal in three years' time and will instead seek to go to market individually.

But even the most optimistic forecast of income from the remaining packages would still leave the league's overall total down on or similar to the existing deal - £5.136 billion achieved three years ago for 168 games.

The auction of two further packages of 20 games each a season had not finished, with interest from multiple bidders, the Premier League said on Tuesday.

BT has made top tier sport far more affordable in the United Kingdom in recent years.

"Both broadcasters are fantastic partners for the Premier League and have a track record of making our competition available to fans across the country through their high-quality and innovative programming".

Still predominantly a phone and broadband provider, it should be noted that BT Sport now has exclusive rights in the United Kingdom to show Champions league games live: a significant coup, not least this season with so many English teams still in contention.

Sky said it was spending 16 percent less per game than under its present three-year deal.

"We will now continue the sales process to deliver the best possible outcome for the remaining packages of rights in the United Kingdom and throughout the rest of the world".

It said it will show "Saturday tea time matches, Super Sunday, Monday Night Football and Friday Night Football". This would allow the Premier League to test the water for livestreaming of its matches, something the 72-club Football League is already doing.

In the bidding for the Premier League rights package from 2019 to 2022 they've secured nearly everything they might have hoped for and at a discount of 16 per cent a match.

Nor is its hand markedly weaker as it negotiates with Virgin Media which needs to secure continued access to BT Sport in order for its own services to remain competitive.

Premier League chairman Richard Scudamore was typically upbeat about the new domestic deal.

The telecoms giant said it has been "financially disciplined" during the bidding process, and that it expects to make returns through subscription, wholesale, commercial and advertising revenues.

The Premier League still has two packages to sell domestically and it appears confident of generating more from its overseas rights, which netted £3.3 billion last time around.



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