WhatsApp Business App is now Available For Free For Small Business

WhatsApp launches standalone Android app for businesses

WhatsApp's push to get more businesses to use its platform, so it can finally rake in cash from its 1.3 billion users, now includes a full-fledged business app.

And today, the company officially launched the WhatsApp Business app for small businesses on Android, starting in the U.S., U.K., Mexico, Italy, and Indonesia.

According to the company's blog, the application will roll out for most countries in the coming weeks.

The business-focused account doesn't interfere with the regular WhatsApp experience either, as users can happily use both apps on the same device. WhatsApp users will know if they're talking to a business when they see that it's listed as a Business Account. The app will help customers with useful information such as a business description, email or store addresses and website. With a dedicated interface and features like official profile and away messages, this seems to be an ideal tool for small businesses.

Also, to make the two WhatsApp accounts distinguishable, the company has kept the "phone handle" as the icon for a personal account, while the business profile will have large "B" as its symbol. It's also compatible with WhatsApp Web, so you can check your messages and respond via a desktop browser. Now, as part of its plan to monetize the app, the company has launched the free WhatsApp Business App following a limited test run.

WhatsApp Business is now available to small business owners in the USA, the U.K., Mexico Italy and Indonesia. "Greeting messages" can also be sent to customers which introduce the business to them during the initial conversation. WhatsApp Business will make it easier for small businesses to connect with their customers. Remember WhatsApp is also partnering with bigger firms and enterprises to bring more services straight to the app. Players like Netflix, BookMyShow, MakeMyTrip, etc are all partnering with WhatsApp. Even so, there might be a rise in annoying messages from random businesses in the future and there's not much the company can do to stop that. Users will still be allowed to block businesses and report spam.

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