Google Mobile Search to Demote Slow-Loading Pages

Google Will Again Prioritize Faster Sites in Mobile Search

Google has revealed that it would be taking into account the speed of websites in its mobile search rankings, a move which will be effective in July 2018. It will only affect webpages that "deliver the slowest experience to users and will only affect a small percentage of queries", Google explained in a blog post.

The search company recommends website operators use a variety of diagnostic tools to help measure a user's experience.

Dubbed the "Speed Update", the new policy brings mobile searches on parity with their desktop counterparts, where the feature was already available. At the moment, it's not yet clear if the same algorithm change will be adapted to desktop users as well.

No, this change is about the mobile search results.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.

Advertisers and agencies have six months to optimise digital assets for mobile-based search, with existing issues identified by the updated PageSpeed Insights tool. The Chrome User Experience Data?

The update applies the same standard to all pages regardless of what tech it's built with. By April of past year, Google News started giving priority to news articles published on AMP sites.

Now no tool is available that lets website owners figure out if their site will be negatively impacted by the new mobile search ranking factor, the two engineers said. Certainly, there will be times when slow-loading pages will still rank high - probably when they contain the most relevant content a user search for, for instance.

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