Google Mobile Search to Demote Slow-Loading Pages

Google Will Again Prioritize Faster Sites in Mobile Search

Google has revealed that it would be taking into account the speed of websites in its mobile search rankings, a move which will be effective in July 2018. It will only affect webpages that "deliver the slowest experience to users and will only affect a small percentage of queries", Google explained in a blog post.

The search company recommends website operators use a variety of diagnostic tools to help measure a user's experience.

Dubbed the "Speed Update", the new policy brings mobile searches on parity with their desktop counterparts, where the feature was already available. At the moment, it's not yet clear if the same algorithm change will be adapted to desktop users as well.

No, this change is about the mobile search results.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.

Advertisers and agencies have six months to optimise digital assets for mobile-based search, with existing issues identified by the updated PageSpeed Insights tool. The Chrome User Experience Data?

The update applies the same standard to all pages regardless of what tech it's built with. By April of past year, Google News started giving priority to news articles published on AMP sites.

Now no tool is available that lets website owners figure out if their site will be negatively impacted by the new mobile search ranking factor, the two engineers said. Certainly, there will be times when slow-loading pages will still rank high - probably when they contain the most relevant content a user search for, for instance.



Latest news

HSBC Settles FX Rigging Investigation with US Department of Justice
It was also alleged that HSBC made misrepresentations to one client, Cairn Energy, to hide the self-serving nature of the trades. Last October, a former HSBC employee, Mark Johnson, was convicted of fraud in connection with the case.

Life is Strange: Before the Storm Bonus Episode Given Release Date
If you pre-order the boxed edition from participating retailers, you'll also receive exclusive figurines of Chloe and Rachel. It's available for PS4 and Xbox One, and PC players can opt to purchase this version with a digital download code.

Satellite Photos Confirm Chinese Military Buildup Just Outside Doklam
He also said there had been a "major reduction" in Chinese troops at the Doklam plateau region on Sikkim-Bhutan border. Indian and Chinese troops were engaged in a face-off at Doklam for over three months previous year .

DoJ: Trump Administration to Appeal Court Order on DACA
That means that DACA holders for now can apply to renew their protections, which were due to begin expiring on March 5. In September previous year , President Donald Trump announced an end to the program starting in March 2018.

Other news