Court finds Samsung guilty of infringing on 4G patents owned by Huawei

REUTERS  Eric Gaillard Visitors try Huawei's devices during Mobile World Congress in Barcelona Spain

Who better to lead a war than Wonder Woman as the company's new CEO.

Chinese smartphone manufacturer Huawei won the first trial of a lawsuit against Samsung Electronics in China over a telecommunication standard patent. Gal Gadot is no stranger to Super Bowl ads. Huawei announced the product rollout schedule at the show, but failed to name any carriers. She appeared previous year on the side of Jason Statham in the Wix Super Bowl commercial.

It's not a stretch to believe that this stems from the falling-out of the deal between the company and AT&T to sell Huawei phones in the United States through a carrier.

Yu said in an unscripted moment near the end of his CES keynote that the failure of the AT&T deal was a blow. It said the business deal could make the company's smartphones more common in the USA and put the country at risk if government officials start to use them. He then proceeded to explain that if Huawei products weren't readily available, it's a "big loss" for not only the company itself and carriers but also for the consumers "because they don't have the best choice for devices".

The Chinese company must do a lot of spadework in terms of making it known to United States lawmakers, government officials, regulators and the public that its products do not pose any security threat to American society.

"The U.S. market presents unique challenges for Huawei, and while the HUAWEI Mate 10 Pro will not be sold by U.S. carriers, we remain committed to this market now and in the future", it said. "We are serving over 70 million people worldwide".

Yu said security and privacy are top priorities for the company.

Yu's heartfelt words and Gadot leading the new marketing campaign give the company a puncher's chance of gaining some acceptance for their handsets in the West, at least until they can find a carrier willing to take them on.

Media speculation alleged that the company is in talks to release its Huawei Mate 10 Pro in sales through the AT&T operator.

No further explanation was given by Huawei regarding the role, but media outlets like CNET suggested that Gadot was basically appointed as the firm's brand ambassador for the USA market.

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