Facebook signs first-ever music deal with a record label

Facebook and Universal just cut a huge music licensing deal

However it's clear that both Facebook and UMG are hoping to turn music into more of a "social experience" if they can. "Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video", Tamara Hrivnak, Facebook's head of music business development and partnerships, said in a statement.

Facebook said users will eventually have access to a vast library from Universal, allowing them to upload licensed music or share it through Messenger.

Ever wanted to post a video of you singing Demi Lovato's "You Don't Do It For Me Anymore" or Kanye West's "Heartless" without fearing Facebook removing the video?

The music industry has long battled with illegal online music sharing, with artists losing out on royalties as their work is shared across social media.

UMG becomes the first major music company to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Instagram and Oculus, according to a report from Variety.

In a deal that is the first of its kind, Universal Music Group and Facebook have announced a partnership.

"We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world", he added.

The deal comes just two days after Universal signed a a similar partnership with YouTube.

Over the past few years, Facebook has been more aggressive with removing videos with copy-written music, but this could allow the rules to be slightly more lax while having UMG taking a cut of ad revenue.

Facebook has increasingly gone head-to-head with YouTube on its signature turf of videos.

Google's YouTube recently signed a new agreement with all three major record labels ahead of the rollout of a new music streaming service in 2018.



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