Chrome ad blocker goes live in February

Chrome ad blocker goes live in February

In June of this year, Google officially announced that it would be making some key changes to its web browser, Chrome, in an effort to target and stop bad ads from attacking your eyeballs while browsing the internet. This announcement will have a devastating effect on publishers, marketers and bloggers that use ads as one of the ways of generating revenues for the sites. Ad blocking will come to both Google's desktop and mobile browsers.

Announced on Monday, the Coalition for Better Ads Experience Program is a voluntary initiative created to improve the online ad experience for both consumers and publishers.

Google's hope is that Chrome's built-in ad blocker - which it sees as a "natural evolution of pop-up blockers" - will reduce the use of the third-party blockers that hide all ads.

Google will notify websites that contain these ads of a potential blocking through its Ad Experience Report tool. Now when know when Google plans to send this ad blocker live, and it turns out that launch is right around the corner. This program attempts to define standards for online advertising, recommending against some of the more annoying ones. That means avoiding popups, prestitial ads with countdown timers, auto-playing videos with sound, and large ads that stick to the screen as you scroll.

Chrome ad blocker goes live in February
Chrome ad blocker goes live in February

Effective February 15, 2018, Google will block all ads (including those owned or served by Google) on all websites that display non-compliant ads.

Sites that are in violation of these guidelines can be reported to Google's Ad Experience Report.

All in all, this sounds like a pretty great move on the part of Google, as it should cut down on the number of problematic ads quickly.

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