In June of this year, Google officially announced that it would be making some key changes to its web browser, Chrome, in an effort to target and stop bad ads from attacking your eyeballs while browsing the internet. This announcement will have a devastating effect on publishers, marketers and bloggers that use ads as one of the ways of generating revenues for the sites. Ad blocking will come to both Google's desktop and mobile browsers.
Google's hope is that Chrome's built-in ad blocker - which it sees as a "natural evolution of pop-up blockers" - will reduce the use of the third-party blockers that hide all ads.
Google will notify websites that contain these ads of a potential blocking through its Ad Experience Report tool. Now when know when Google plans to send this ad blocker live, and it turns out that launch is right around the corner. This program attempts to define standards for online advertising, recommending against some of the more annoying ones. That means avoiding popups, prestitial ads with countdown timers, auto-playing videos with sound, and large ads that stick to the screen as you scroll.
Chrome ad blocker goes live in February
Effective February 15, 2018, Google will block all ads (including those owned or served by Google) on all websites that display non-compliant ads.
North Korea's missile not a threat against US - Mattis
Washington needs to shed light on its intentions before proceeding with any campaign to halt North Korea's nuclear ambitions. That remark caused the White House to reiterate President Trump's views on the situation "have not changed".