Facebook Announces Initiative to Crack Down on 'Engagement Bait'

Facebook Snooze Button Rolling Out Lets You Temporarily Unfollow a Person

In a press release, the social network said that users had expressed distaste for "spammy posts [which] goad them into interacting with likes, shares, comments, and other actions".

Facebook announced the update in a blog post on Monday, where they claimed to have received complaints about "spammy posts".

Facebook, the world's biggest social media platform, has a new feature to help its users get rid of posts they don't wish to see on their News Feed without the need of unfriending people, unfollowing pages, or leaving groups.

Many Facebook page admins are likely to be squirming with news they are likely to find themselves demoted for promoting spam tactics.

As so many people tend to engage with these types of posts, Facebook's algorithms identify them as popular and expand their reach to more users.

Facebook reviewed and categorised hundreds of thousands of posts and taught artificially intelligent "machine learning" software to detect different types of engagement bait.

Facebook says that posts that ask users for advice, recommendations, or help like raising money for charity or travel advice will not be affected by this change.

In the past, Facebook has made similar efforts to demote clickbait headlines and links to "low-quality websites".

Post-level demotion will roll out this week, according to Facebook, and page-level demotion will roll out over the course of the next few weeks. Facebook's present calculations advance posts that have more interactions, which implies posts utilizing the strategy frequently appear in more news feeds.

In combating things like fake news, misleading ads, and even revenge porn, Facebook certainly has a lot on its plate at the moment. However, Facebook doesn't share any metrics surrounding spam content, so it will be hard to assess how effective this new program is in the long run. For example, vote-baiting posts ask users to vote for a choice by using a certain reaction, while tag-baiting posts ask users to tag their friends in the post.

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