Big brands pull out of YouTube after appearing next to 'predatory' videos

YouTube Apologizes For Autocomplete Suggestion 'How To Have S*x With Your Kids'

Advertising partners including Adidas, Deutsche Bank, Cadbury, and Hewlett-Packard have frozen advertising on the platform after finding their ads were being played alongside abusive content.

This comes shortly after YouTube was found to be autofilling search results with pedophiliac terms; for example, when a user searched something like "how to", the autocomplete generator suggested "have s*x kids" and "have s*x with your kids". Along with searches on "how to have your first kiss", users would see "how to save s*x with your kids". Google put several actions into play in hopes of fixing this issue including "increasing use of technology to help identify extremist and terrorism-related videos", and an "increase in the number of independent experts in YouTube's Trusted Flagger programme".

This doesn't stop there as there is a forum on Reddit internet platform called ElsaGate which has become a forum filled with problematic videos. A representative said that the company has also removed over 50,000 channels "masquerading as family-friendly content".

The Google-owned video-sharing platform told VICE News it has shut down more than 270 accounts and removed more than 150,000 disturbing videos of children in recent days. They've also switched off comments on 625,000 videos.

The odds are pretty good that you're content with the regular YouTube app, but YouTube Go is worth giving a second look.

"HP has strict brand safety protocols in place across all online advertising, including YouTube and this appears to be the result of a content misclassification by Google", a rep for the tech company said.

Speaking with Variety, a spokesperson for HP blasted Google after learning that YouTube had placed a company ad "in a bad and inappropriate context".

It doesn't stop there, however, as YouTube has also removed advertisements from almost two million videos and over 50,000 channels that were "masquerading as family-friendly". Uploaders would earn money from these companies for their radical content. The US trade group represents more than a thousand companies.

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