Portland Area Makes Its Pitch To Land Amazon's Second Headquarters

Many Cities Vying To Win Amazon.com, Inc. (AMZN) Headquarters Lottery

Gary in concert with the Northwest Indiana Forum and Hammond all pitched Amazon to lure the national online retailer's proposed second headquarters to locate in the Region by Thursday's deadline. She said a lot of the cities placing bids have similar strengths, which is why some may have chosen to be so visible in their efforts.

In case you forgot, today is Amazon Day - the day when all the cities who want to host the e-commerce giant's second headquarters have to sendtheir proposals to Amazon.

Some of the Canadian bids do not appear to meet some of Amazon's key priorities, including a stated preference to locate in a metropolitan area of at least one million people that has a nearby global airport and mass transit links to the new site.

Memphis is among the dozens of bidding cities. Aside from incentives, cities touted factors such as the number of sunny days they have, while trying other approaches such as Birmingham, Alabama's use of giant replicas of Amazon's Dash Buttons to send one of more than 600 pre-generated tweets to the company.

The release stated that "more than 20 organizations and over 90 individuals from throughout the community" worked on the bid.

"What happens when everyone is equal, is people have to figure out a way to differentiate themselves", said Kim Saxton, a marketing professor at the IU Kelley School of Business. "At the same time, Northwest Indiana has the population, cultural diversity and range of communities to meet the tangible and intangible needs of Amazon as a company and as an employer".

"So i think what we're going to do is put our best foot forward in terms of what we think will make Amazon successful in the long run, and we're not the type to shout it out", said Saxton.

The Toronto bid also offers nine large locations in suburban areas surrounding the city, stretching from Ajax in the east to Burlington in the west.



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