Dove apologizes for racially insensitive Facebook ad

Dove has been slammed for a racist Facebook advert

Although the images have since been taken down from Dove's Facebook page, screenshots continue to be shared in the ongoing social media debate about the intention behind the ad.

The ad has since been deleted. The white woman then turns into an Asian woman after she removes her t-shirt.

The Guardian reports that makeup artist Naomi Blake, whose Facebook name is Naythemua, was able to preserve a screen grab of the ad, before Dove pulled it. Blake posted on Friday, "So I'm scrolling through Facebook and this is the#dove ad that comes up. ok so what am I looking at".

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did.

You may need to use some soap to wash your eyes out after seeing it - but not Dove soap, of course.

"Those who don't learn from history are doomed to repeat it", wrote Facebook user Megan Blair. "We deeply regret the offense it caused". What were you going for, exactly? You guessed it, the first woman was of color, and she was the before, and the white woman on the far right was the after, leaving us to assume that Dove washes the Black off. "Your creative director should be fired", another said.

Another wrote: "Think its meaning is for all skin types?" In 2011, an ad sparked controversy after it showed three women with different skin tones in front of a wall marked "before and "after".

The woman standing in front of the "before" image had dark skin, a woman in between had medium-toned skin and the woman in front of the "after" image was white.

Dove is a company that has branded itself on supporting women's "real beauty" with campaigns aimed towards body positivity and empowerment. "We do not condone any activity or imagery that intentionally insults any audience".

The advert was supposed to represent the beauty of diversity.



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