Ford has created an entirely new type of autonomous vehicle testing programme, by announcing it will use its autonomous vehicle fleet to deliver Domino's pizzas this September.
"The majority of our questions are about the last 50 feet of the delivery experience", said Domino's USA President Russell Weiner, according to The Verge, and emphasized the importance of understanding how people will or won't interact with the auto. The pilot will be an important test in seeing how customers react to self-driving vehicles, and how the future of food delivery should look. "We need to make sure the interface is clear and simple", Weiner said in a statement.
Additional issues include how the vehicle is placed for customer access to their order, with the overall goal of making self-driving delivery vehicles a viable possibility and a new option for customers who may appreciate not having to make awkward conversation on their doorstep while paying the pizza guy. "The majority of our questions are about the last 50 feet of the delivery experience".
To get their food, each customer will receive a delivery code matching the last four digits of their phone number, which will unlock a temperature-preserving "Heatwave Compartment" inside the auto.
This is hardly Domino's first taste of using cutting edge tech to bring its pizzas to the masses.
Ford has been developing self-driving vehicles for some time, and announced earlier this year that it invested $1 billion into its driverless auto project in order to reach the market by 2021. Self-driving pizza delivery cars. A Ford safety engineer and staff will be sitting inside the auto.
Domino's has being revolutionizing the way we get our pizza - from the corrugated box and the Heatwave bag to Twitter, ordering by text, and even emoji.
Dude, it's delivering Domino's in a college town.
Customers in the Ann Arbor, Michigan, area will be randomly selected to opt-in to the autonomous delivery service.
For now, those Fusions still will have a Ford safety engineer behind the wheel, and they'll also be staffed with researchers to collect information that will help shape how the companies firm up their business cases for autonomy in the years ahead.
Food deliveries to the home typically end with someone knocking on your door to hand over the food order. Marakby said in a blog post last week that those uses could include delivery of goods in addition to services like ride-sharing and ride-hailing. We still are working on the technology, because it's not ready to be put on public streets.
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