This new price drop is clearly created to make the Vive more accessible to a wider market, and brings it closer to the Rift's current £400 price point. The most successful VR headset at present is still the mobile-based Samsung Gear VR. As there was a cheaper option available in the market, nobody would prefer something as expensive as Vive.
That works out at a £160 or $200 reduction which, although not what you'd call bargain bin prices, does offer a significant discount for anyone thinking about taking the VR plunge. For HTC, the task of defending a price tag double its competitor's has been one in honing its brand messaging in the face of a massive price differential.
We have previously heard that following launch, the HTC Vive took a sizeable lead in the market over the Oculus Rift. To reach the masses, Steiber thinks there are various factors that should be worked upon, one of them being the price.
Thankfully, those wishing to pick up a Vive can now do so for far less, as HTC has slashed 200 bucks off the system's cost, bringing the price down to $599.
Hearn, Fritsch have tough end to PGA Tour season
Still, his 72-hole score is second-best in tournament play at Sedgefield, surpassed only by Carl Pettersson's 191 in 2008. He took his best aim at it, recording three more birdies in the back nine while carding no bogeys for the entire day.
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The No. 41 Stewart Haas Racing team struggled all weekend at BMS, but Busch would be rewarded for his patience and persistence. Afterward, the two were seated side-by-side in the media center. "It will be fun racing with him tomorrow". "Didn't remember.