In an interview with GamesBeat at E3 2017, Atari CEO Fred Chesnais did not reveal many details about the device but revealed that Atari is "back in the hardware business". The video below doesn't give much away, in fact it's just a nice look at what the console may look like, plastic grooves, wood or wood effect plates, and an Atari logo on the face that lights up! Interested parties can sign up on the Ataribox website for more information.
Of course, you may have already seen various Atari Flashback all-in-one consoles on store shelves already. The teaser claimed that this was "a brand new Atari product years in the making", so it was definitely enough to get people excited. As it stands, it looks as if Atari could be planning to create a throwback console, with a selection of their classic games, not too dissimilar to the Nintendo NES Classic, which saw huge success previous year.
Back when the games console market was still in its infancy, Atari was a big name on the hardware side of things. Atari also continues to license its brands.
Atari has had a hard past at times, with the company filing for bankruptcy protection in 2013. So, is Atari actually trying to build something to compete with Microsoft, Sony and Nintendo? Atari has pulled itself out of bankruptcy by making some basic mobile games, and signing licensing deals.
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