70 billion reasons, actually: Apple said on Thursday that developer earnings from the App Store were over $70 billion since it launched in 2008. That suggests, given that Apple generally takes 30 per cent of sales through its App Store, Apple's App Store has sold $100 billion of software in its history. Seventy billion dollars is a pretty good start.
With the expansion of the subscription business model to all 25 app categories, paid subscriptions are also growing in popularity, rising 58 percent year over year.
Not surprisingly, gaming and entertainment remain top-grossing categories, while lifestyle apps - as well as health and fitness - have experienced more than 70% growth in the past year. The company described the new figures as "simply mind-blowing", stating its commitment to helping developers succeed through creating apps for iOS products.
Apple cited recent App Store hits like Pokémon Go and Super Mario Run as fueling its growth, as well as other "standout launches" such as CancerAid, Space by THIX, Zones for Training with Exercise Intensity, Vanido, Ace Tennis and Havenly.
With WWDC right around the corner, Apple is jumping the gun with sharing some of their mind-boggling statistics when it comes to the App Store.
In the official press statement, Apple continues to mention that the number of download in the past twelve months (one year) have increased by around 70 percent. With today's announcement, Apple is keen to show that it's continuing to yield benefits to app makers and publishers. Apple highlighted several apps that have recently seen success within the walls of the Store. That might be the best news yet for companies that have worked to convince smartphone users to pay for content on their phones.
Another hot category is photos and videos, which grew almost 90% over the past year. Subscriptions on various favorites include Netflix and Hulu and newcomers like Tastemade, Over and Enlight.
The App Store developers from around the world create apps for customers in 155 countries that improve lives, rethink industries and shape culture.
02 June 2017
01 June 2017
