Instagram gets Snapchat-style face filters

Instagram

Instagram is rolling out a new Snapchat-like AR feature today called face filters.

Now, you can choose from one of eight different face filters in Instagram Stories. Clearly, Instagram is trying to pry every last user of Snapchat's platform off and move them over to their own service, and with today's news, do you really have another reason to use Snapchat? Another feature that one-ups Snapchat is the filters can be used in any of IG's shooting modes - photo, video, or even Boomerang. To see the initial set of eight face filters, open the camera and tap the new face icon in the bottom right corner. As simple as creating videos that play in reverse, the Rewind function adds a new way for users to get creative. Anyone will then be able to tap the sticker and see related posts.

Stories is the big one, of course, but it isn't the only feature that Instagram have "borrowed" from one of its biggest rivals and the adaptation of some of Snapchat's most distinctive features shows no signs of stopping either. Stories, if you'll recall, are a really cool concept that Instagram totally invented and didn't steal, which allow you to share little snippets of your day with your followers. Instagram Stories alone has more than 200 million. The company has announced the Face Filters as the latest addition to the company's features cloned from Snapchat.

The Los Angeles-based Snap Inc. has said its best strategy to stay ahead of imitators is to continue launching new features for users and advertisers.

The hands-free timer does what it says on the tin. As you might have guessed, this lets you play videos backwards.

Take a photo or video using the front- or back-facing camera. As the name implies, dive into the camera by swiping right, then select Rewind from the list of available options.

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