Another New Kendrick Lamar Album Rumored

Mike Laurie Bryan Bedder Getty Images

Kendrick Lamar has unleashed a musical attack on everything from Fox News to Donald Trump in his hard-hitting new album.

A little more than a year later, Lamar has released his next full-length album (following the unreleased demos tape Untitled Unmastered).

From there he went on to address what his real problem was: hip-hop.

The theory is that Kendrick's DAMN! album is the same narrative as of Jesus Christ. Damn opens with a handful of breathless tracks full of pent up confidence and ideas. A cursory listen tells me (and you) that DAMN. is following Butterfly's grand precedent: the album is stamped all over with Lamar's signature brand of banging mainstream hip-hop and profound conscious rap.

The album was just released and it's a no-brainer that it will be going to number one on the Billboard 200 with the next chart.

He followed it up with a photo of "The Matrix" character Morpheus, who offers the film's protagonist, Neo, the choice of a red pill, which provides knowledge or a blue pill, which gives falsehood and security. Followers are now interpreting "TOC" as meaning "the other color". It's safe to say that Lamar will be dropping a few of these top tracks into his set list when he takes the stage on Sunday (in the US). I mean, you sell records. Zacari isn't as big of a name as the two aforementioned giants but his featured work on Love was one of the stand-out tracks. The album was also released on Good Friday to marks K-Dot's deep Christian roots.

Yet "Damn" is rich with other moods, themes and textures. Theory has it that is an anagram for "Earth led 2 death".

The news presenter wasn't bowled over with Lamar rapping from the top of a police vehicle and yelling, "We hate the po-po, wanna kill us dead in the street fo sho" and "My gun might blow".

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