Historically, such boycotts have worked - on this day in 2011, an ongoing campaign successfully forced Glenn Beck off Fox News' airwaves for good. But does he need one? Fox will suffer financially from the loss of advertisers in the long term, as the ad rates for O'Reilly's show will nearly certainly never recover, but the problem extends beyond O'Reilly; Fox News as a whole is a liability for advertisers.
As noted in an article from Wednesday, this isn't the first time Trump has defended his Fox friends and sex criminals, but it is the first time he has done so as president.
The veteran Fox News host of the "The O'Reilly Factor" is in hot water these days but his loyal followers stuck with him during his days of trials. Despite accusations of sexual harassment, the show recorded an increase in viewership.
The Trump-Fox relationship has proven symbiotic.
"It's coming out of the mouth of a man who has said some terrible things about women", Waters said of Trump's comments.
This comes less than a year after Roger Ailes, Fox News founder and former chairman and CEO, resigned following his own sexual harassment scandal. He has no way of knowing whether Mr. O'Reilly did it.
And I think for consumers, the same is true. "I was shaking, worrying about how to save my job". "It's just a bad thing for the president of the United States to question it, and not to understand the kind of harm that it causes to the victims". The network says it is taking corrective action. Last week, the president declared April Sexual Assault Awareness Month. They say women are after money. "Everyone should be able to feel comfortable in their place of work or learning. So anyway I'd be rubbing your big boobs and getting your nipples really hard, kinda kissing your neck from behind... and then I would take the other hand with the falafel thing and I'd put it on your pussy but you'd have to do it really light, just kind of a tease business..."
NOW has called for O'Reilly to be fired.
The comments, called sexist and racist by many, were quickly denounced.
To avoid that perception (and reality), these advertisers will have to be prepared to go after liberal media stars when they fall - as they surely will - with equal vigor.
When Ailes was forced out, 21st Century Fox said it was determined to change the culture to make it a more respectful workplace, and its top human resources executive this week re-emphasized that in a staff memo following the filing of another lawsuit by a woman who said her career stalled because she rejected Ailes' sexual advances. And in fact, you know, his first sexual harassment claim against him that got public was more than a dozen years ago, and he certainly survived that after making a major payout.
The book came out around the time of a New York Times report that five women were paid $13 million to settle allegations O'Reilly mistreated them.
Most employers have implemented policies regarding sexual harassment to shield themselves from liability if an employee claiming harassment fails to go through those steps to make their initial complaint. There will be much more said about all of this in the weeks ahead. O'Reilly has always been a polarizing figure, but his show consistently draws the highest ratings on cable news, making it a popular place to advertise until this week.
Hundreds march in Amsterdam to support beaten gay couple
The symbolic gesture was meant to show solidarity and support for a gay couple who were brutally attacked over the weekend . Male colleagues from the Dutch Embassy London holding hands in protest against violence towards the LGBTQIA community.