The YouTube Partner Program only opened up to all YouTube users a few years ago, which let anyone with a YouTube account start getting paid for ads nearly immediately.
"By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators", Ariel Bardin, YouTube's vice president of product management, said in a blog post. There is two-fold reasoning behind this step by YouTube: One, by updating the 10k-threshold, YouTube will be able to monitor channels and acquire information about those who would be applying for YPP programs, so that they can validate their content, and keep a check on whether a particular channel is dotting all the Is and crossing all the Ts of community rules and guidelines.
The changes come after recent backlash over ads that run on extremist channels and hateful videos.
Google said early this week that it was using new artificial intelligence systems to enforce YouTube video policies and help weed out content objectionable to advertisers. "If everything looks good, we'll bring this channel into [the YouTube Partner Program] and begin serving ads against their content".
And in a few weeks, the company is going to add a review process for new creators who apply to host ads.
YouTube is taking measures to help ensure its user-generated content doesn't end up positioning ads by big brands next to questionable content.
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.
YouTube's Partner Program began when the site was in its infancy. YouTube already stated it will provide more tools for advertisers to essentially police their content themselves by letting them filter out the content they don't want to be associated with. YouTube offers creators a 55% share of the ad revenue from pre-roll ads that appear in of their videos.
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