Twitter has built 'Twitter Lite' for India which consumes 70% less data


The website minimizes data usage, is able to load quickly on slow network connections and will only take up less than 1MB on users' devices.

The service incorporates much of traditional Twitter, including your timeline, Tweets, Direct Messages, profiles, media uploads, and notifications.

By 2020, there will be 5.7 billion smartphone connections, up from 3.8 billion at the end of past year, according to mobile industry body GSMA. The data saver mode shows previews of images and videos rather than loading them automatically, allowing users to choose what they want to download.

Although its primary target is emerging markets across Asia Pacific, Latin America, and Africa, Twitter Lite can be used anywhere.

Twitter Lite is a faster, data friendly way for people to use Twitter to see what's happening in the world.

According to Twitter India spokesperson, anyone with a smartphone or tablet and a proper internet browser can avail the service of Twitter Lite and the application comes with "up to 30 percent faster launch times".

The interface that greets users on Twitter Lite is very similar to the actual app. These connections on 2G are what Twitter Lite hopes to reach out to. In a nod to emerging markets, Twitter also added a bandwidth saver mode that lets users browse their timeline with the ability to selectively load images. It's partnered with Vodafone in India, which is promoting Twitter Lite as a way to get live cricket updates - in fact, the launch is timed with the major Indian Premiere League Twenty20 cricket tournament. The company claims that this can reduce your data usage by up to 70 percent.

There is speculation that Twitter is specifically targeting India for the new rollout of its platform. On Chrome and other browsers for Android devices, users can also receive push notifications from their Twitter account.

Twitter is following a trend toward tech companies offering lite versions of their services. That said, Twitter still has to find a way to make its app more compelling - and safer - for the average user, Engadget said.



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