Comcast will offer both unlimited and limited data plans, marketing bundled mobile service only to existing users of its high-speed internet services through already established promotional mechanisms such as direct marketing, call centers and stores. Comcast is going to limit the Xfinity Mobile rollout to customers within its footprint and will only be offered initially to subscribers with Xfinity broadband service.
Prices will go to Dollars 65 per line for up to five lines with no usage limits, or USD 45 per line for customers with top X1 packages. To cover customers, Comcast plans to partner with Verizon's 4G LTE network along with more than 15 million Xfinity wifi hotspots to provide the coverage.
The service, only available to existing customers, will automatically connect devices to Comcast's 16 million Wi-Fi hotspots.
Xfinity Mobile customers can opt for unlimited data for $65 a month for up to five lines or will be charged $12 per gigabyte of data they use. So if you're on the pay per gig plan but you notice that you're using a lot of data in a single month, you can switch to the unlimited plan for that month and then switch back to the pay per gig plan the next month. If they add Xfinity Mobile, they get 5 lines of service with no line access fees, unlimited talk and text, and "your first 100 MB of shared 4G LTE data included".
Pricing is competitive, ranging from $45 to $65 per line per month, depending on how many other Comcast services are bundled.
Reuters/Brian SnyderIn terms of device support, Comcast mentioned that it will offer the latest iPhones (7, 7 Plus, 6S, 6S Plus, and SE) and Samsung phones (Galaxy S8/S8+, and Galaxy S7/S7 Edge), along with LG's mid-range X Power phone.
The best deals will go to Comcast's highest-tier customers, those who already spend roughly $140 a month with Comcast for internet, video and wired phone services.
Additional service plans will be available as well.
Comcast enters the wireless market amid a four-year price war, which has depressed sales and led carriers to consider mergers and acquisitions. Seems like a deal before you realize how much cash you're shoveling in Comcast's direction under the guise of a getting good deal.
Greg Butz, the head of Comcast Mobile, said that the business is primarily geared toward making Comcast's offerings more sticky.
Comcast did not give a specific date for when Xfinity Mobile will be available to consumers.
Xfinity Mobile is set to launch by mid-2017, but it's still in the testing phase.
Are you one of the three people in America who's always wanted to get cell service from America's most-hated company?
"Wireless should be a positive driver of value for Comcast, and the market isn't giving them credit for it today", said Jonathan Chaplin, an industry analyst at New Street Research, in a note to investors Thursday.
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