Amazon and NFL have officially entered a $50 million one-year streaming deal that'll lend the retail company exclusive rights to broadcast Thursday Night Football games, both companies announced Tuesday, March 4.
Starting with this upcoming season, Prime members can watch 10 TNF games from the Amazon Prime Video app on their phone, tablet, gaming console, set-top box, or anywhere else you can access it.
The deal requires Amazon to pay $50 million for the streaming rights to 10 games, which is a five-fold increase from the $10 million amount paid by Twitter previous year.
Besides sports content, Amazon has also put in a lot of money on original content via Amazon Studios. Amazon will stream 10 live games from NBC and CBS's broadcasts, including their advertisments.
Note: Mark Maske wrote this story for The Washington Post, which is owned by Amazon founder Jeffrey P. Bezos.
In a bid to expand coverage and reach a wider audience including the younger generation, the National Football League had inked a deal with Twitter a year ago to stream a few games on its digital platform. But analysts estimate that Amazon Prime has at least 60 million subscribers. Regular television broadcasts for the games will continue. Twitter had the Thursday night rights past year, so anyone with a free account could view the games. At the time, Twitter had beaten Yahoo, Amazon and Verizon Global for the streaming rights.
Twitter detailed that it was still committed to promoting live content on its network stating that it had created over 40 live streaming partnership in 2016. Prime, which comes with other perks like free videos, books and shipping, has an estimated 65 million members.
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