Facebook Picks up One More Feather from Snapchat, Launches Stories

An example Instagram Business Profile shown on a smartphone

Plus, the Stories feature is not confined to just the Messenger app but can now be seen on the main Facebook app and you can also share directly to a contact your photo or video for a limited time only.

You might also notice the new camera icon next to the search bar on the app. Tap on it to try the new camera app Facebook's created, complete with effects, filters, masks, and more.

Facebook is also partnering with various brands for themed filters, including Power Rangers, Minions, and Wonder Woman masks, and intends to introduce "new ways for the Facebook community to create their own frames and effects" in the coming months. Direct will allow users to share their edited videos and photos privately with friends and family without having to post on their feeds. Instagram and Snapchat were the biggest rivals when it comes to stories, now it can be possible Facebook stories might overtake both the apps.

Facebook Direct - disappearing photos and videos with options to add text and filters - mimics the individual Snaps people send to each other. To get started simply tap on the camera icon on the top left corner or swipe right from News Feed. Plus, Facebook's camera app will feature guest art from visual artists like Douglas Coupland and Hattie Stewart. Currently, Facebook isn't monetizing stories just yet, so you won't be seeing ads squeezed between stories, although looking in the direction of Instagram we don't believe it will last long. The app now offers several masks, including sponsored ones by movies, such as Alien: Covenant and Guardians of the Galaxy: Vol 2.

If you thought Instagram Stories were basically a direct copy of Snapchat, you haven't seen anything yet.

Facebook today announced that it's adding Stories to its main app. With this update, you'll be able to share Facebook Stories directly to your timeline.

A feature called Direct lets you send disappearing photos to friends of your choosing.

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