"The idea is to install traffic lights with female representation, as well as male representation, to help reduce unconscious bias", Martine Letts, the CEO of the Committee for Melbourne, a nonprofit coalition that is composed of more than 120 community organizations and businesses, told ABC.
Therefore, traffic signs throughout one of the city's main intersections are now being replaced with lights that display dress-clad female figures.
Ten lights at a crossing in the heart of the city will feature the tweaked signals for the next 12 months as a trial, reports the Guardian.
MELBOURNE, AUSTRALIA - MARCH 07: FTen female pedestrian crossing signals are being installed as part of a 12-month trial in an aim to address unconscious gender bias.
She said the ultimate goal of the campaign was to have a "one-to-one" representation of male and female pedestrians icons across the state of Victoria.
The trial programme in Melbourne is created to "reduce unconscious bias", said to the lobby group behind them.
Now we have to change half of all pedestrian crossing "green man" icons to women, for gender equality.
According to local estimates, it'll cost about $8,400 to change six traffic lights and ensure women feel included when they step onto a crosswalk.
Criticism was also expressed on social media. "We know that Melbourne is the world's most liveable city and we would really like to see Melbourne also known as the world's most equal city".
8 dead, 28 injured in stampede for free Church food
Eight people are dead and 28 injured after a stampede during food handouts at a youth centre in Zambia's capital, Lusaka. Police ordered the church that had been distributing corn meal, cooking oil and salt, to halt the handouts.
Here's How Women's Web Sites Will Cover the Women's Strike
The exhibition tells the stories of women caught in armed conflicts in places such as Afghanistan, Colombia and Sierra Leone. We must recognize and acknowledge the enormous value that women of all backgrounds add to our socio-economic system.
Nintendo on Switch Connectivity: Avoid Aquariums
Nintendo believes the Joy-Con connectivity issues encountered by some Switch owners could be the result of wireless interference. This functionality, while unexpected, is certainly a welcome novelty and could have some real potential for the home-brew crowd.