Internet sensation PewDiePie is in a lot of hot water right now for videos that allegedly promote anti-Semitism that circulated online. He also threatened to delete his YouTube channel once it reached 50 million subscribers, though he never deleted it and said that it was just a joke. It isn't the only way to advertise on the service, but YouTube highlights it on a special page as a way of accessing "the top 5 per cent of content on YouTube" and feature "alongside some of the most engaging and brandsafe content" on the site.
So what does this bode for YouTube's biggest star? probably not a whole lot, considering he has quite a bit of focus on his own network, Revelmode.
However, perhaps the life of a celebrity has its ups and downs as well. The announcement made news around the world but fans later found out it was joke, with PewDiePie deleting his second channel.
YouTube typically reviews content after users flag it as inappropriate or violent.
"We've chose to cancel the release of Scare PewDiePie Season 2 and we're removing the PewDiePie channel from Google Preferred", a YouTube representative told The Independent. The video-sharing company is also removing PewDiePie's channel from its premium ad program, despite it having more than 53 million subscribers - the most of any channel on YouTube. YouTube typically takes a cut of 45% of ad revenue, and Maker takes another cut after that.
Felix Kjellberg is better known as PewDiePie - a profane, prolific video producer and comedian.
The public perception of PewDiePie may be at a low point, but DeFranco also reminded his viewers that the Swede's digital career is far from over. Last month PewDiePie, YouTube's most-subscribed channel posted several videos delegating a stunt for which he paid two shirtless Indian men to be in a video where they were holding up a sign that said Death to All Jews. In another, he shows a man dressed as Jesus, saying "Hitler did absolutely nothing wrong". "He's a comedian. Maybe he pushed the boundary a little too far, but guys, that's it. Let's not call him an anti-Semite".
"There's a line, and he crossed it", said Sarah Ullman, a consultant and former employee at Maker who did not work on Kjellberg's account. "Maker Studios has made the decision to end our affiliation with him going forward". Regardless, PewDiePie has already apologized for posting the content.
In response to the controversy, the 27-year-old Swedish vlogger said Sunday in his blog that he was "in no way supporting any kind of hateful attitudes". The full apology can be read in his Tumblr website.